Latica Ivković is an Expert Adviser in the Tourism Department at the Office for Economy, Labor and Entrepreneurship in the City of Zagreb.

She actively participates in preparing and implementing projects and programs that aim to enrich Zagreb’s tourism offer, along with projects that have positive impact on the tourism indicators in Zagreb.  Top priority of the Department is to increase the number of tourist arrivals and overnight stays as well as tourism consumption of Zagreb’s tourists and visitors.  

Her previous experience includes working in the field of Marketing in Styria, a firm which is the Croatian part of the Austrian Styria Media Group AG, and also worked in the Adriatic Luxury Hotels Corporate Communication Department, a prestigious Croatian hotel group that manages luxury hotels and villas in Dubrovnik.

In her free time, she is mostly engaged in equestrian show jumping events, organized by the Croatian and Zagreb Equestrian Association where she works as a judge, international steward or director of events. Every free moment Latica has, she uses to explore the world and to travel. She loves enjoying the beauty of new places and cultures, films, art, wine and food; in two words: a true hedonist.