Slavija Jačan Obratov was born in Zadar. She got her Journalism Degree from the Zagreb University Faculty of Political Science and Master’s Degree in Special Interest Tourism Marketing from the Josip Juraj Strossmayer Universty of Osijek. Her career in tourism began at the Head office of the Croatian Tourist National Board where she still works. From 2000 to 2002 she was Head of the Information Department and between 2002 and 2013, Head of the Communications and Publishing Department. She ran the Destination Support Department until March 2016 when she was appointed Director of Destination Management and Product Development Support Division. From March 2018 she has started a new role as the Director of Tourist Board Network and Product Development Division.