Francisco Dias holds a PhD degree in Tourism Science from the University of Perpignan, France. He is Professor in the Leiria Polytechnic, Diretor of the ART&TUR – International Tourism Film Festival and vice-president of the Centro de Portugal Film Commission. He was the founder and first presidente of EATSA – The Euro-Asia Tourism Studies Association. His is the creator and mistermind of many international projects, such as the newest EATSA Art & Tourism Film Festival, the Favourite Destinations Worldwide research project, the International Conference on Tourism Marketing and Destination Branding. Some of his studies have been published in several leading journals, such as Annals of Tourism Research, British Food Journal, Community Development and European Journal of Tourism Research.